BTS From our Holiday Drop

BTS From our Holiday Drop

The festive season is here and for us, that means dressing up for dinners and going dancing with friends!

When we started designing our Holiday drop earlier this year, we wanted to change it up a bit and create pieces that were a bit more daring and festive while still using elements from our core collection.
The last couple of holiday seasons have been less fun due to the pandemic, so we have been longing for occasions to dress up and get out on the dance floor. We, therefore, wanted to create a collection that allows one to have a bit of extra fun and enjoy the joyous times that the festive season brings. We ended up with 3 new pieces, the Charlotte earrings, the Astrid necklace & the Anita Earrings. 3 styles that all add a playful and festive touch to an outfit - perfect for the holiday season ahead!

For us, the 3 new pieces are the perfect addition to a night out with friends, which we wanted to be reflected in our Holiday campaign shoot. We, therefore, invited the most wonderful group of people to join us at Baka d'Busk in Copenhagen, to capture a night out with LIÉ.

Baka d’ Busk, who serves amazing seasonal, vegetarian dishes, was the perfect location. Their colorful and quirky plates, glasses, and interior created the perfect setting for the shoot.

We made sure to decorate the table with lots of gift-wrapped LIÉ packaging, lit candles, and seasonal greenery, creating a colorful and fun table display, for everyone to share stories and laughter across!
To set the perfect mood, we put on some of our favorite music and poured ourselves a glass of wine, and then we got to work with our amazing team consisting of friends, co-workers, and people we adore, who made the whole shoot so natural, authentic, and fun!

We are so incredibly happy with how this holiday campaign turned out so scroll down below to see how it all came to life!